February 22-23 2017

New Jersey

Maximize the Impact of Your Sales and Marketing Budget through Channel Optimization in Pharma

Channel Optimization in Pharma 2017 is the only conference to focus on how you can apply data analytics to enhance multi-channel marketing and sales force effectiveness.

With an annual marketing spend of $1bn and sales force downsizing, pharmacos must take control over the interactions of the increasingly complex channels in order to drive efficiency and performance. Join our elite marketing gurus and hear their pioneering stories to learn to:

• Craft a powerful multi-channel plan which builds brand awareness and commercial results
• Spend wisely and work smarter via robust continuous ROI assessment and the latest automation platforms
• Translate strategy into action plans to refine your channel mix approach

Take home practical tips and inspiration from your fellow colleagues to transform your business operations.

Agenda revealed: Download the latest agenda now

“This meeting was well organized. The agenda well balanced and there was enough flexibility to engage in discussion. The networking sessions were great!”

Gilead

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