March 2018 |

New Jersey

Stay in Touch for 2nd Annual Channel Optimization in Pharma 2018

Channel Optimization in Pharma 2017 was a successful inaugural meeting which focused on how you could apply data analytics to enhance multi-channel marketing and SFE.

With an annual marketing spend of $1bn and sales force downsizing, pharmacos must take control over the interaction of the increasingly complex channels in order to drive efficiency and performance. The 2017 meeting saw our elite marketing gurus and pioneers share stories on:

  • How to craft a powerful multi-channel plan which builds brand awareness
  • Spending wisely and working smarter via robust continuous ROI assessment and the latest automation platforms
  • Translating strategy into action plans to refine your channel mix approach

Our attendees took home practical tips and inspiration from fellow colleagues – we look forward to hearing their updated progress and results in 2018!

Missed out on 2017? Find out what was discussed here.

"The shared info from industry partners was great and perfect networking opportunity."

– Regional Account Executive, Bayer

DL 2017 Brochure