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Feb 28 – March 2, 2018
New Jersey

Leverage Your Channel Mix Effectiveness through Advanced Analytics and Customer Insights

The dynamics of digital outlets, physicians and patient channels have offered new opportunities to pharma and biotechs’ Brand and Marketing teams.

At the same time, innovations and technology capabilities have shown promises to enabling a better prediction of channel performance, subsequently a more effective go-to-market strategy and driving sales force effectiveness.

Channel Optimization in Pharma Marketing 2018 will build on the success of the last meeting, and continue our journey with the community to discuss your challenges from operations to infrastructure.

Together we’ll dissect the dynamics of channels to enhance your marketing and sales force effectiveness.

Find out more about this meeting here.

"The shared info from industry partners was great and perfect networking opportunity."
– Regional Account Executive, Bayer

‘This is a great conference with focused content and I also enjoy the networking opportunities to meet like-minded colleagues for knowledge sharing.’
- Product Manager, Insmed

‘Thoroughly enjoyed this meeting and I’d definitely recommend it to my colleagues!’
- Pfizer

Full Event Guide
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