Channel Optimization in Pharma 2017 was a successful inaugural meeting which focused on how you could apply data analytics to enhance multi-channel marketing and SFE.
With an annual marketing spend of $1bn and sales force downsizing, pharmacos must take control over the interaction of the increasingly complex channels in order to drive efficiency and performance. The 2017 meeting saw our elite marketing gurus and pioneers share stories on:
Our attendees took home practical tips and inspiration from fellow colleagues – we look forward to hearing their updated progress and results in 2018!
Missed out on 2017? Find out what was discussed here.
"The shared info from industry partners was great and perfect networking opportunity."
– Regional Account Executive, Bayer