April 9 – 11, 2019
New Jersey

Speakers

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John Vieira
Senior Director, Global Marketing
Leo Pharma

Day One

Wednesday, April 10, 2019

09:10 | Keynote: The Big Come Back: Account-Based Approach

Edith Hodkinson
Chief of Digital Strategy
DMD

Day One

Wednesday, April 10, 2019

11:45 | Unlocking the Online Behavior of Physicians

Darrell Wakefield
US Commercial Team Lead
UCB Pharma

Day One

Wednesday, April 10, 2019

10:10 | A Power Couple – Driving Commercial Success through Strategic Collaboration between Sales & Marketing

Natalie Mancuso
Associate Director of Marketing
Regeneron Pharmaceuticals, Inc.

Day Two

Thursday, April 11, 2019

09:40 | What Does It Take to Define and Deliver an Omni- Channel Marketing Plan?

Santos Torres
Director of Marketing
Bausch + Lomb

Day Two

Thursday, April 11, 2019

09:10 | Keynote: The Magic Wand to Maximize Your Brand & Product Lifecycle in a Cost-Efficient Manner

Robert Ahston
Senior Director, Marketing & Commercial Operations
Theravance Biopharma

Day One

Wednesday, April 10, 2019

16:30 | Commercial Excellence - Partnerships Model with Hospitals & Healthcare Providers

Mike Edwards
Director of Hematology Consumer Marketing
Novartis Oncology

Day Two

Thursday, April 11, 2019

14:45 | The Rise of Specialty Drugs: Oncology Products

John Lineen
Global Digital Channel Lead, Web/Mobile
GSK

Day One

Wednesday, April 10, 2019

12:15 | Actions & Reflections

Paul Murasko
Senior Director, Multi-Channel Marketing
Sunovion Pharmaceuticals

A passionate and innovative healthcare marketing and sales leader, he is experienced in Digital Strategy, Integration and Activation.   He uses a solid understanding of the Digital Ecosystem and a commitment to not accept the status quo to drive innovative thinking and cultural change that delivers business results, achieves efficiencies, and builds a competitive advantage. Paul is currently Sr. Director of Multi-Channel Marketing for Sunovion Pharmaceuticals leading Non Personal Promotion, Digital Strategy and Execution as well as the Telesales team for Sunovion’s 6 brands.  Previously, Paul was with Johnson & Johnson primarily in the Medical Device and Diagnostics (MD&D) space.   While Director of Digital Marketing at J&J, he created DePuy’s first multi-company Digital Marketing team, led the digital integration for $19.8 billion acquisition of Synthes and was chairman of the Digital Acceleration team for the MD&D sector.

Day One

Wednesday, April 10, 2019

14:00 | Programmatic Marketing in Pharma

Richard Stein
Senior Manager, Remote Sales
Amgen

Day One

Wednesday, April 10, 2019

09:40 | The Rise of Remote Sales – How Can They Make an Impact to Your Commercial Excellence?

Victor Caliman
Director of Dermatology & Pediatric Marketing
Promius Pharmaceuticals

Day One

Wednesday, April 10, 2019

14:45 | It’s Not One-Size-Fit-All: What to Consider to Optimize Your Channel Plan?

Day Two

Thursday, April 11, 2019

10:10 | Case Study: What Does Omni-channel Mean in Practical Terms?

Ben Pettit
Senior Director, Marketing
Xellia Pharmaceuticals

Day Two

Thursday, April 11, 2019

11:10 | Standing Out in the Crowd – A Generic’s Success Launch Story

Senior Representative
Global Consumer Marketing Team
AstraZeneca

Day Two

Thursday, April 11, 2019

13:45 | Consumer Marketing: Can We Apply this in the Pharma World?

Gilbert Gil
Senior Manager, Consumer Marketing & Digital CoE
Leo Pharma

Day Two

Thursday, April 11, 2019

14:15 | Digital Channels to Engage with Your Consumer in the Pharma World

Scott Friedberg
Founder & Principal
Dartview Associates

Scott has over 20 years of experience in digital and strategy with 15 of them focused on the pharmaceutical and medical device industries.  He launched several of the industry's earliest forays into social media and user generated content.  His clients have included leaders at Pfizer, Bristol-Myers Squibb, AstraZeneca, Novartis, GSK, Forest Labs, Genzyme, Allergan and other Fortune 500 corporations.  His experience includes more than 50 brands across 20+ therapeutic areas. Previously, Scott worked at Ogilvy Healthworld where he was SVP, Engagement Strategy, leading the department.  He also led digital strategy, analytics, and eCRM initiatives at LBi Health, and before that he worked as a strategy consultant with IMS Health and TargetRx.  Scott also has digital marketing experience as one of the earliest employees at Mimeo.com, an INC 500 internet-based printing and delivery service, and software marketing experience at Trilogy Software. Scott is a graduate of the Wharton School of the University of Pennsylvania where he was a Joseph Wharton Scholar and Benjamin Franklin Scholar.

Robert Newland
Managing Partner
Rarity Health

Rob has over 15 years of pharmaceutical and biotech marketing experience. As managing partner, Rob provides and encourages exceptional client service, leading the Rarity Health team to execute program success. He is always ready to contribute the next big idea and move on to the next challenge. Rob and his wife have 5 small children under the age of 9, and it seems his title of managing partner doesn’t carry as much weight when he gets home.

  • Pharmaceutical brands, such as BeneFIX®, BIVIGAM®, Nabi-HB®, Levemir®, Diovan®, Femara®, and Lamisil®
  • Therapeutic areas, such as rare and orphan diseases, oncology, bleeding disorders, immune disorders, cardiology, dermatology, hepatitis, and healthcare systems
  • Medical device brands in micro-device systems, cardiovascular, vascular, urology, oncology, and surgical specialties

Zoe Dunn
Co-Founder & Principal
Hale Advisors

Zoe, co-founder and principal of Hale Advisors, is a digital marketing and communications specialist with more than 15 years of experience in the healthcare, pharmaceutical, and consumer products industries, driving results for clients’ business through multi-channel strategies. Prior to co-founding Hale Advisors, Zoe helped build Sapient’s North America Healthcare team, developed numerous knowledge management events focused on digital, social, and mobile for the healthcare industry, and worked on both the agency and commercial marketing sides of the pharmaceutical industry. Zoe holds a BA from the University of Vermont and is very active helping to empower women in her local community to make healthy choices. When not off speaking or driving change, Zoe is a passionate skier who makes an annual pilgrimage to Alta, Utah to visit the snow gods with her family (husband and two daughters). Otherwise she can be found watching the Food Network to get ideas for her next family meal or doing something energetic and outdoors with her family in the New York Hudson Valley.

Bridget Bertuzzi
Account Executive
Rarity Health

Bridget joined Rarity Health in 2015 and has directed a number of patient-engagement programs for our clients. With immersive experience in several rare disease states and a focus in patient-centric campaigns, her expertise is indispensable.