Workshops
Boot Camp Day | Tuesday, April 9, 2019
Session A: Align Your Product Channel and Brand Plan to Drive Commercial Value
08.30 - 11.00am
It’s been proved challenging to connect and align product and brand channels in a unified strategy in pharma. There is, however, a shift in mindset amongst pharma brand, commercial and marketing directors. Setting a top level goal would help you define your successful recipe and ultimately achieve commercial value.
Through group exercises and discussions, this workshop aims at helping you to:
Your workshop leader:
Scott Friedberg
Founder & Principal
Dartview Associates
Session A: Align Your Product Channel and Brand Plan to Drive Commercial Value
11.30 - 14.00pm
The rise of personalized medicines, specialty and orphan drugs have implied very targeted and limited patient populations. Coupling with this, the roles of healthcare providers and after-care are also under major reform. Pharma marketers and field sales must adapt quickly and re-define their channel model to ensure success.
This workshop will help participants to understand:
Your workshop leader:
Zoe Dunn
Co-Founder & Principal
Hale Advisors
Session C: How to Re-Engineer Your Content Strategy in an Integrated Multi-Channel Marketing Approach?
14.30 - 17.00pm
This session will be led by marketing experts from Rarity Health – with the rise of integrated multi-channel marketing and the emphasis of omni-channel experience, a consistent but carefully crafted content strategy is critical – depending on the distribution outlets and your audience.
Through open dialogue, scenario exercises and guidance from your leaders, not only will you be able to refine your content plan, but also develop metrics to measure how effective your strategy is:
Your workshop leaders:
Rob Newland
Managing Partner
Rarity Health
Bridget Bertuzzi
Account Executive
Rarity Health
