April 9 – 11, 2019
New Jersey

From Multi-Channel to Omni-Channel: Your A-Z 

 

 

 

Day One
Wednesday, April 10, 2019

Day Two
Thursday, April 11, 2019

08:00
Registration & Coffee

09:00
Chair’s Opening Remarkse

  • Richard Stein Senior Manager, Remote Sales, Amgen
  • Santos Torres Senior Director of Marketing, Allergy/Anti-Infectives/Anti-Virals , Bausch + Lomb

Novel Technologies in Channel Engagement

09:10
Keynote: The Magic Wand to Maximize Your Brand & Product Lifecycle in a Cost-Efficient Manner

  • Santos Torres Senior Director of Marketing, Allergy/Anti-Infectives/Anti-Virals , Bausch + Lomb

Synopsis

  • How to extend brand lifecycle for products that have reached its peak?
  • The trial of tele-detailing to optimize your salesforce resources
  • How to execute and define metrics?
  • The roll out – what does it take?

09:40
The Rise of Specialty Drugs: Oncology Products

  • Mike Edwards Director of Hematology Consumer Marketing, Novartis Oncology

Synopsis

  • Is it possible to have consumer marketing in oncology products?
  • Identifying your patients and HCPs in the limited pool to drive very targeted campaign and accurate response rate
  • The challenge and lesson learned – from cultural shift to educational platforms for both HCPs and patients to increase engagement
  • Racing against time due to disease state

10:10
Case Study: What Does Omni-channel Mean in Practical Terms?

  • Victor Caliman Director of Dermatology & Pediatric Marketing, Promius Pharmaceuticals

Synopsis

  • What does it take to deliver an integrated experience for your HCPs and patients?
  • The challenges of creating uniform content and messages, and seamless experiences
  • Optimization: who are your target audience and which channels to prioritize?

10:40
Morning Refreshments & Networking Break

11:10
Standing Out in the Crowd – A Generic’s Success Launch Story

  • Ben Pettit Senior Director, Marketing, Xellia Pharmaceuticals

Synopsis

  • Xellia’s journey – anti-infective injectable launch
  • The challenges of differentiating from branded products: clear understanding of your customers and segmentation
  • How can you leverage the traditional channels and digital to prepare for launch?
  • Post-launch channel evaluation

11:40
Evolution and Measurement of Multi-Channel Tactics

  • Anvita Karara Associate Director, Digital & Customer Experience, Boehringer Ingelheim Pharmaceuticals, Inc.

Synopsis

  • Provide an integrated holistic customer experience
  • Experiment, experiment and experiment
  • Don’t shy away from social

12:10
Deep Dive: It’s Both an Art & Science – Integrate Your Content Strategy & Content Engineering

  • Buddy Scalera Independent Expert - Social Media & Content Engineering,

Synopsis

It can be challenging to manage complex digital workflows across multiple channels and content management systems. From creation to governance to measurement, how should you balance multi-use and personalized content?

This deep dive will walk you through the advancements of:

  • DIY or outsourcing?
  • From proof-of-concept to implementation to execution – what does it take?
  • Be a story-teller, and a great one – speak to your audience at the right time and right place

Working lunch will be served mid-way through this session.

14:30
Chair’s Closing Remarks & End of Conference

  • Richard Stein Senior Manager, Remote Sales, Amgen
  • Santos Torres Senior Director of Marketing, Allergy/Anti-Infectives/Anti-Virals , Bausch + Lomb