April 9 – 11, 2019
New Jersey

From Multi-Channel to Omni-Channel: Your A-Z 

 

 

 

2019 Speakers

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John Vieira
Senior Director, Global Marketing
Leo Pharma

Day One

Wednesday, April 10, 2019

09:10 | Keynote: The Big Come Back: Account-Based Approach

Broderick Jones
Managing Principal
EPAM

Day One

Wednesday, April 10, 2019

11:40 | Designing for the Person, Not the Channel: Use Cases of Business Success

Dale Benner
Senior Director, Product Management
DMD

With more than 20 years in the healthcare and pharmaceutical industry, Dale Benner is the Senior Director, Product Management at DMD, where he plays a key role in DMD’s growing portfolio of digital identification products. Dale has launched both pharmaceutical and information services products, and has expertise in a broad range of healthcare areas including product management, strategic planning, supply chain, multi-channel marketing, forecasting, and business development. Dale holds an MBA from Regis University and a Certificate in Pharmaceutical Management from Rutgers Business School.  

Day One

Wednesday, April 10, 2019

14:30 | Unlocking the Online Behavior of Physicians

Darrell Wakefield
US Commercial Team Lead
UCB Pharma

Day One

Wednesday, April 10, 2019

10:10 | A Power Couple – Driving Commercial Success through Strategic Collaboration between Sales & Marketing

Santos Torres
Senior Director of Marketing, Allergy/Anti-Infectives/Anti-Virals
Bausch + Lomb

Day Two

Thursday, April 11, 2019

14:30 | Chair’s Closing Remarks & End of Conference

09:10 | Keynote: The Magic Wand to Maximize Your Brand & Product Lifecycle in a Cost-Efficient Manner

09:00 | Chair's Opening Remarkse

Natalie Mancuso
Former Marketing Director; Principal
Regeneron Pharmaceuticals, Inc.; The Futures Group

Natalie is a highly effective, award winning marketing professional with diverse and extensive experience partnering to create value and drive results within highly competitive pharma/biotech and device categories. Natalie has established herself as an innovative and strategic thought leader having launched many successful “firsts” in the pharmaceutical marketing space. She is known for innovative approaches to meeting brand/customer needs throughout the customer experience and has been invited to speak at various industry events around these successful approaches. Her specific expertise lies in data driven product marketing, strategy, promotional campaign and messaging development, digital and media, product launch and sales force effectiveness and deployment. Throughout her career working across a variety of therapeutic categories and stages of lifecycle management, Natalie has been consistently recognized for being highly adaptable and collaborative, successfully leading teams to provide innovative solutions in a timely, efficient and effective manner.

Day One

Wednesday, April 10, 2019

14:00 | Omni-Channel Marketing in Pharma

Anvita Karara
Associate Director, Digital & Customer Experience
Boehringer Ingelheim Pharmaceuticals, Inc.

Day Two

Thursday, April 11, 2019

11:40 | Evolution and Measurement of Multi-Channel Tactics

Mike Edwards
Director of Hematology Consumer Marketing
Novartis Oncology

Day Two

Thursday, April 11, 2019

09:40 | The Rise of Specialty Drugs: Oncology Products

Keith MacKay
EVP, Director of Media, North America
MRM-McCann

Keith Mackay is a communication strategist at heart driven by a passion to solve client problems through connected, collaborative thinking. With over 26 years of experience, he has seen the agency and media world evolve and adapt.  Keith is responsible for driving deeper impacts by leveraging the power of data and technology.  He has helped build programmatic teams and solutions for brand like T-Mobile, Liberty Mutual Insurance, Simon Mall as well as pharma clients like Sunovion and Merck..  The one constant he faced was change – whether that was re-positioning the agency three times, adapting to the constantly evolving media landscape or guiding clients through disruption.  Keith enjoys managing change as it taps into both sides of his brains and allows him to bring forward solutions that drive impact and success for both the agency and the clients.  

Day One

Wednesday, April 10, 2019

16:00 | Programmatic Marketing in Pharma

Richard Stein
Senior Manager, Remote Sales
Amgen

Day One

Wednesday, April 10, 2019

17:00 | Chair's Closing Remarks & End of Day 1

09:40 | The Rise of Remote Sales – How Can They Make an Impact to Your Commercial Excellence?

09:00 | Chair's Opening Remarks

Day Two

Thursday, April 11, 2019

14:30 | Chair’s Closing Remarks & End of Conference

09:00 | Chair's Opening Remarkse

Victor Caliman
Director of Dermatology & Pediatric Marketing
Promius Pharmaceuticals

Day One

Wednesday, April 10, 2019

15:00 | It’s Not One-Size-Fit-All: What to Consider to Optimize Your Channel Plan?

Day Two

Thursday, April 11, 2019

10:10 | Case Study: What Does Omni-channel Mean in Practical Terms?

Ben Pettit
Senior Director, Marketing
Xellia Pharmaceuticals

Day Two

Thursday, April 11, 2019

11:10 | Standing Out in the Crowd – A Generic’s Success Launch Story

Buddy Scalera
Independent Expert - Social Media & Content Engineering

Day Two

Thursday, April 11, 2019

12:10 | Deep Dive: It’s Both an Art & Science - Integrate Your Content Strategy & Content Engineering

Scott Friedberg
Founder & Principal
Dartview Associates

Scott has over 20 years of experience in digital and strategy with 15 of them focused on the pharmaceutical and medical device industries.  He launched several of the industry's earliest forays into social media and user generated content.  His clients have included leaders at Pfizer, Bristol-Myers Squibb, AstraZeneca, Novartis, GSK, Forest Labs, Genzyme, Allergan and other Fortune 500 corporations.  His experience includes more than 50 brands across 20+ therapeutic areas. Previously, Scott worked at Ogilvy Healthworld where he was SVP, Engagement Strategy, leading the department.  He also led digital strategy, analytics, and eCRM initiatives at LBi Health, and before that he worked as a strategy consultant with IMS Health and TargetRx.  Scott also has digital marketing experience as one of the earliest employees at Mimeo.com, an INC 500 internet-based printing and delivery service, and software marketing experience at Trilogy Software. Scott is a graduate of the Wharton School of the University of Pennsylvania where he was a Joseph Wharton Scholar and Benjamin Franklin Scholar.

Robert Newland
Managing Partner
Rarity Health

Rob has over 15 years of pharmaceutical and biotech marketing experience. As managing partner, Rob provides and encourages exceptional client service, leading the Rarity Health team to execute program success. He is always ready to contribute the next big idea and move on to the next challenge. Rob and his wife have 5 small children under the age of 9, and it seems his title of managing partner doesn’t carry as much weight when he gets home.

  • Pharmaceutical brands, such as BeneFIX®, BIVIGAM®, Nabi-HB®, Levemir®, Diovan®, Femara®, and Lamisil®
  • Therapeutic areas, such as rare and orphan diseases, oncology, bleeding disorders, immune disorders, cardiology, dermatology, hepatitis, and healthcare systems
  • Medical device brands in micro-device systems, cardiovascular, vascular, urology, oncology, and surgical specialties

Zoe Dunn
President & CEO
Hale Advisors

Zoe, co-founder and principal of Hale Advisors, is a digital marketing and communications specialist with more than 15 years of experience in the healthcare, pharmaceutical, and consumer products industries, driving results for clients’ business through multi-channel strategies. Prior to co-founding Hale Advisors, Zoe helped build Sapient’s North America Healthcare team, developed numerous knowledge management events focused on digital, social, and mobile for the healthcare industry, and worked on both the agency and commercial marketing sides of the pharmaceutical industry. Zoe holds a BA from the University of Vermont and is very active helping to empower women in her local community to make healthy choices. When not off speaking or driving change, Zoe is a passionate skier who makes an annual pilgrimage to Alta, Utah to visit the snow gods with her family (husband and two daughters). Otherwise she can be found watching the Food Network to get ideas for her next family meal or doing something energetic and outdoors with her family in the New York Hudson Valley.

Tina Niemynski
Creative Director
Hale Advisors, Inc

Tina Niemynski is the Creative Director for Hale Advisors. Prior to joining the Hale Team, she worked as a graphic and web designer under the LLC Tina Louise Creative. She has been designing print and web for ten years. In her free time she enjoys creating fine art projects and creative writing.

Bridget Bertuzzi
Account Executive
Rarity Health

Bridget joined Rarity Health in 2015 and has directed a number of patient-engagement programs for our clients. With immersive experience in several rare disease states and a focus in patient-centric campaigns, her expertise is indispensable.